Hero Section - Project Case Study
Reebok
A marketing campaign was conducted for Reebok's EasyTone brand, targeting men aged 35 to 50, to remove the stigma associated with men wearing EasyTone shoes and promote a 25% discount on purchasing these shoes.
Project Date
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Date
2024/03/06
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Type
Marketing Campaign
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Role
Graphic Designer
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Team Members
Brayan Hortua, Maria Jose Linares and Huang Shih-Hsuan
TECHNOLOGIES USED
Research and Project Overview
Challenge
The challenge involved understanding the time constraints faced by fathers due to their work and family commitments and crafting a campaign that resonated with their lifestyle. The focus was on highlighting how EasyTone shoes offer comfort and style and seamlessly integrate into fathers' active and busy lives. By offering an attractive 25% discount, the campaign aimed to demonstrate how EasyTone shoes can be a practical and beneficial solution for men seeking to balance their professional and family responsibilities without compromising their health and physical well-being.
Brainstorming and Research
During the brainstorming phase, research was conducted on the common stigmas associated with men wearing EasyTone shoes. Additionally, exploration was done on Reebok's typography, colors, and logo to ensure alignment with the brand's style. Images were gathered from various locations frequented by fathers in the target age group, allowing for a comprehensive understanding of the audience and the creation of a campaign that resonates with their lifestyle while maintaining Reebok's brand identity.
Process
The campaign aimed to add a cool touch to remove the stigma that fathers wearing these shoes are not fashionable. Each advertisement followed the same style, showcasing a different location and person/man, each with a distinctive color. Photoshop was used for creating the three posters, incorporating eye-catching colors and visually appealing discount information for the audience.
Solution
The solution took a modern and eye-catching approach to change the perception of fathers wearing EasyTone shoes. The campaign aimed to create a fun atmosphere to break the stigma that fathers are not fashionable. Each advertisement maintained a consistent style while showcasing different locations and individuals, each with unique and vibrant colors. The three posters created were visually striking, using bold colors and attractive design to highlight the 25% discount offer and connect with the target audience, ultimately generating a positive image of comfort and style.
